Tuesday, January 26, 2010

Bobbi Brown's Pretty Powerful

This spring, Bobbi Brown Cosmetics is launching a new campaign called Pretty Powerful. Bobbi’s always believed that all women possess natural beauty, and has made it her mission to give women the tools and skills to look and feel their absolute best. The campaign will feature real women, or “Friends of Bobbi,” their before & after photos, videos and testimonials as the focus of the campaign, which you can find here.

As part of Pretty Powerful, Bobbi Brown has just launched a video contest: She wants to hear how you go from Pretty to Powerful using Bobbi Brown Cosmetics. Now through February 9, makeup aficionados are invited to share their transformative stories and tips by submitting videos.

From the submissions, 15 finalists will be chosen and sent a personalized selection of Bobbi Brown Cosmetics and the new Color Strips collection to create their next Pretty Powerful video submission.

In March, the gallery of Pretty Powerful videos will be open for public voting on BobbiBrownCosmetics.com/prettypowerful. For every vote cast in the Pretty Powerful contest, Bobbi Brown will donate $1 to Dress for Success, an organization close to Bobbi's heart that provides underprivileged women with interview suits and career development advice.

Bobbi will hand pick the three grand prize winners, who will be flown to New York for a master class and brunch with Bobbi! Doesn’t that sound amazing?!

Good luck to all of you Pretty Powerful glamour girls!

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